Taking Ghanaian Luxury to the World: Ambiance by Talata at Coterie NYC

Expanding into the international market is more than just a dream—it requires a well-thought-out strategy. Spending time in New York with Ambiance by Talata, a Ghanaian luxury brand, was a powerful reminder of how intentional growth makes all the difference.

Attending Coterie NYC, one of the most prestigious trade shows for premium fashion and beauty brands, was a bold step toward global expansion. This event attracts top-tier buyers looking for standout brands, and introducing Ambiance by Talata to this audience was a significant milestone. But here’s what truly stood out:

Growth isn’t just about showing up—it’s about having a strategic marketing plan that aligns with sales goals.

Many businesses assume that attending a major event guarantees success, but without a structured strategy, brands risk being overshadowed. The key lies in turning visibility into conversions. Every interaction—whether with potential buyers, distributors, or media—must be leveraged for maximum impact.

At iMask Consultants, we focus on market entry strategies that go beyond exposure. For Ambiance by Talata, this meant ensuring that every handshake, every conversation, and every product showcase aligned with a clear roadmap for international sales.

Expanding globally isn’t just about having a great product—it’s about positioning it for sustainable success.

How does your marketing plan support your sales goals?

If you’re ready to take your brand to the next level, let’s talk.